The Neuroscience of Motivation
Over 20 years ago, when Candyce Ihnot was working toward her master’s degree in Special Education, she grappled with the question of how to keep her students motivated. She had read the research and asked the experts, but her most meaningful answer came from her daughter Claire, a competitive swimmer. “Claire, how do you stay motivated to swim all those laps?” Candyce asked one day after practice. Claire looked at her mother as though the answer was obvious. “My coach times me,” she said. Read more
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